The Merchant

The Merchant


“The Merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.”

James Cash Penny


The Merchant is convinced that nothing is for free in this life. “You know, my friend, everything has its price and exchange rate”. The Merchant has an inner currency converter to measure the value of time, favours, attention and material things.

He never expects someone to do a thing for him for free. But he also has a hard time doing a thing for the sake of doing good or helping someone just like that.

The Merchant pays fairly – and expects to be paid back for whatever he does. He has an incredible memory and – if he likes or not – keeps an inner notebook where he precisely jotes every little action, favour and generosity. The Merchant comes across almost as too nitpicky; he has a hard enough time meeting the world without this behaviour or this voice rumbling in his head.

This might easily turn into a shadow side – the inevitability of rating and measuring things. However, a very honourable aspect about this is that the Merchant has also been the one who has been able to invest and credit i.e. artists, new entrepreneurial ideas or help people out when they didn’t have enough cash. Metaphorically speaking, there is an ability to take a leap of faith and give in advance in good hope to serve a common goal – and earn with its success. So, as economy in some philosophies is considered to serve the people well, success serves a common good and contributes to a community to prosper and flourish.

When you pick this card you are asked to find out about other currencies that serve you and the common good, that free you from a nitpicky way of giving and receiving which will eventually enable you to live true relationship and connection. To develop trust and faith that – on a fundamental level – abundance is for free and here for everyone. Also for you.


*What are the things in life that really nourish you?

*How do you receive them? From whom? Do you feel that there is something expected in exchange?



#1: Do a little research: ask 3-5 people to participate in your short survey. Find a nice place to sit down and ask them what they would call currency in their lives and what nourishes them. Ask them, in a gentle way, to expand on that. The only thing you need to do is listen to them and thank them for sharing.

#2: Create eight little self-made presents that cost no money (some clothes you don’t wear anymore but mean something to you, make some jam from fruit in your garden, create some pictures from leaves or things you already have at home etc…) and give them to people without a specific reason. Random people or people you know or people you like. Try to follow your inner voice and impulse about who to give what and when. Observe yourself what you experience.